Simon James, Herne Bay
Simon James Design is a leading voice in contemporary furniture and homewares, and their original Herne Bay flagship — situated on Jervois Road — uses Modernist art as a point of departure to create a refined canvas from which to showcase a growing international brand stable.
The neutral interior palette combines brushed stainless steel, off-white plaster, and stained Oak, with exposed elements of heritage brick, to create a tactile and homely retail experience in a leafy inner-city neighbourhood.
The existing showroom had good visibility from the street but lacked a more intimate shopping experience for which to experience Simon James' broadening brand stable of homewares, apparel, and jewellery. An existing lean-to was refurbished to become a private consultation space, while the area beneath the existing stair was reconfigured to house two large dressing rooms.